WHAT

Participating in developing and implementing marketing plans for the consumer prepaid and postpaid segment, which aim at customer acquisition and extracting the maximum value from the new sales, through conducting market and competitor intelligence activities, researching international telecommunication companies new products and services, in addition to suggesting new products and services initiatives and assisting in developing concepts and marketing communications material to translate ideas to concerned parties.

HOW

You will be responsible for :-

• Assisting in market and competitor intelligence activities as well as forecasting analysis in collaboration with Pricing and Business Intelligence function, collecting data about market segments preferences, demands and penetration strategies…etc., in addition to researching and analyzing competitors’ products, services and offers to understand Zain’s position related to the consumer prepaid and postpaid segment.
• Participating in researching and acquiring insights about new products, services and offers developed by international counterparts in the telecommunication sector and suggesting similar initiatives that can boost revenues.
• Soliciting customer feedback and requirements in consumer prepaid and postpaid segment from customer care, simulation sales departments, visiting the markets, dealers, and all points of sales internal and external, as well as other external sources, and subsequently utilizing customer’s feedback in improving products and service levels and ensure customer satisfaction.
• Suggesting and presenting new ideas for products, services, and initiatives that will decrease churn, maintain customer retention, increase customer acquisition and increase revenues.
• Assisting in developing concepts for new products, services and offers’ initiatives, which include a description of its characteristics and requirements, and subsequently communicating them to concerned parties.
• Participating in preparing financial business models for new products which include the analysis of financial aspects such as breakeven points, expected revenue, marketing costs and others, in collaboration with the Pricing & Business Intelligence function.
• Monitoring the Key Performance Indicators (KPIs) periodically, and developing and archiving reports which include KPI results, sales and revenue figures, gap analysis between targets and results, and others.
• Assisting in translating advertisement requirements to MARCOM team clarifying targeted customers for the new product/ service, selection of advertisement and media channels, material…etc
• Providing sales and customer care with support, training, and direction in matters regarding the Zain’s consumer postpaid & prepaid products and services.
• Performing other duties related to the job as assigned by the direct supervisor.
• Executing activities according to the organizational security policies.
• Protecting assets from unauthorized access, disclosure, modification, destruction, and interference.
• Accessing and/ or modifying systems, applications, and information as allowed by the owner.

WHAT DO I NEED?

• Bachelor’s degree in Electrical/Communication Engineering or a related field.
• You shall have 1-2 years of relevant experience.

Soft Skills

• Customer Centricity
• Innovation
• Data Analysis
• Self-Development
• Analytical thinking
• Promotion Techniques
• Product/ Service Technical Knowledge