–       Comprehensive knowledge for mobile financial services frameworks

–       Full knowledge of finacial services products design

–       Identify customer needs for new Mobile Financial Services products, offers and services

–       Manage to launch planned products & offers following TTM for mobile money services customers.

–       Identify market status and suggest related action plans

–        Implementing orange money propositions aiming at increasing revenues and differentiating the service

–       Participate in building and implementing marketing, product, services & sales roadmap

–       New revenue streams from MFS initiatives, enhance the existing services & tailor new ones (Mobile NFC payments, companion cards, bill payments, micro payments & loans).

–       Providing on-ground & remote support for executing mobile money campaigns in addition to 3rd party engagements such as: regulatory, banks and agents.

–       Continuously boarding agents & merchants

–       Have a full understanding of the market trends through analysis of KPI’s and through market research.

–       Initiate needed Alignment with the market and to lead in the mobile money business

& distribution

–       Evaluate strategic alliances with 3rd parties for commercial conjoint plans

–       Manage products & offers portfolio management (including offers pruning)

–       Mange product design, development and deployment customer experience design per product, offer, and service

–       Introduce innovation services and VAS services and digitalization

–       Manage product life cycle; product performance and corrective actions definition (T4, T5)

–       Define customer value propositions

–       Monitor the product line performance in coordination with finance controlling (revenues, profitability, customer satisfaction

–       Contribute to communication policy definition

–       Coordinate with all concerned parties internally and externally

Manage the function team